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Colour is very important in fashion imagery, especially when telling a story. Colour can completely change the feel of an image, or enhance the feelings or story within it.

A warm tone may suggest sun, summer, romance, positive things, where as a cool tone may suggest the opposite, and obviously in different cultures, different colours and tones stand for different things, these are all things i will have to consider when using colour in shooting, and in post production.


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